Core Values
- We want to do the right thing, but understand that well intentioned people may differ on what this is, and sometimes what we think is the right thing can’t be done;
- We want people to tell us what they think, not what they think we want to hear-it doesn’t mean we’ll always enjoy the experience;
- We expect that all leaders within the company will expect that of others; and
- Honor the blue-blue theory that recognizes that human communication is at best inexact and that disconnects arising from miscommunication are to be expected and managed as honest disconnects rather than a massive conspiracy
Brand Requirements
- Ask why (“y”), say because (“B”), and allow for the “what if”
- Ask the customer, ask the employee
- Commit to improve, really
- Keep Commitments
- Accept responsibility, assign credit
- Measure to ensure its meaningful and validate
